Keeping forum software up to date is another often overlooked component of Search Engine Optimization. When you think about it, it makes sense. Think about the ideal user experience. The website he or she visits will be regularly maintained. That means updated software. No security holes. Patches applied in a timely manner. Very little risk of hacking. Https / Secure Socket Layer enabled. These are things you should be doing for your site anyway, but you might be surprised at how many webmasters don’t even bother. So, keep your site up to date, locked down, and make sure you’re not hosting any malware. Taking these steps will ensure your users have a great experience on your site, and also give your search rankings a boost!
SEO, or search engine optimization, is an ever-expanding field rife with misconceptions. At its heart, it’s a simple question. How do we achieve high-ranking websites within the context of the modern Internet. In days past, there was talk of white hats versus black hats. While that discussion is far from the scope of this blog post, most will agree that the “wild west” days of the net are behind us, and that’s a good thing. As search engines matured, they began serving more relevant and higher quality websites. Black hat techniques became less effective as time passed and algorithmic intelligence increased.
These days, good SEO is largely synonymous with a good user experience. That is to say, serve good content, mobile optimized, relevant and with a good user experience. Do this, and your rankings will absolutely improve! We’ll have more to say on this in future posts as we drill down deeper into each of these segments.